Program Requirements (5 courses; 22.5 quarter units)
Core Requisite(s):
Program Requirements (4 courses; 18 quarter units)
Core Requisite(s):
This specialization prepares students to take leadership roles in the management and control of marketing messages within and beyond their organizations. Building on the foundation developed in the core classes, courses in this sequence provide learners with essential skills in the marketing communication process. Students gain mastery in conceiving, planning and distributing integrated marketing content for traditional and new media channels, including blogs, social networks and mobile media. They also learn essential quantitative research skills that enable them to evaluate the effectiveness of communication campaigns. Through coursework and a capstone project, graduates are prepared to fulfill management responsibilities for commercial and not-for-profit marketing efforts, including advertising, public relations, fundraising, and other campaigns.
Program Requirements (4 courses; 18 quarter units)
Core Requisite(s):
Student should choose 4 courses from the following:
Program Requirements (7 courses; 31.5 quarter units) To receive an MBA with Specialization in Management Accounting, students must complete the following seven courses. Note that ACC604 is waived for students who complete both ACC630M and ACC631M. Additional graduate accounting courses can be used to replace ACC601M and/or any of the Module I courses that have been waived by challenge exam.
Core Requisite(s):
Program Requirements (4 courses; 18 quarter units)
Core Requisite(s):
Core Requirements (5 courses; 22.5 quarter units)
Core Requisite(s):
Program Requirements (4 courses; 18 quarter units)
Core Requisite(s):
Program Requirements (5 courses; 22 quarter units)
Core Requisite(s):
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